When Carl Zelaya aka DJ Zel — an up-and-coming California-based creator and host of the Vibrationz radio show — wanted to build his online presence from scratch, he trusted me to bring his vision to life. With no previous digital footprint, he was looking for something more than just posts — he wanted a vibe. Inspired by the rhythm and energy of his weekly Tuesday shows, I crafted Instagram designs that feel just as alive as his sets.
Since launching, DJ Zel grew from 0 to over 200 followers in just two weeks — and the momentum is only building as we continue creating content and growing his base. Catch the wave here: @vibrationz_zel.
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![Flyer featuring an individual named Carl Zelaya, with text highlighting Carl as a creative from Sonoma, California, studying Communications with a focus on Audio & Radio. The design includes brick patterns, a photo of Carl smiling, and illustrations of headphones and a boombox, emphasizing Carl’s passion for storytelling and audio.]()
Show Host Design
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![Red graffiti-style poster with the text "Vibrationz." Below, the message reads: "Each episode will spotlight a legendary artist or producer, diving deep into their most iconic contributions to hip-hop culture and exploring their lasting impact on the genre." The background features various graffiti elements and black, red, and teal designs.]()
Intro Episode Design
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![Colorful poster for "Vibrationz," Episode 1: The Genius of Lupe Fiasco, with a black and white photo of a seated person wearing sunglasses, set against a vibrant red background. Includes graffiti-like elements and the date 2.11.25.]()
Ep. 1 Design
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![Promotional image for "Vibrationz: Episode 2: The Legacy of Outkast" featuring two individuals in front of an American flag, graffiti background, and text with a date 2.18.25.]()
Ep. 2 Design
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![Promotional poster for 'Vibrationz' Episode 5 featuring a woman in a tan suit. Text reads: 'Top Dawg Entertainment’s Newest Star: DoeChii' with date '3.11.2025.' Background includes graffiti-style elements and red color scheme.]()
Ep. 5 Design
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![Poster for "Vibrationz" Episode 7, celebrating the life of Nujabes on April 2nd, 2025, featuring a black and white image of a person using headphones, with street art and graffiti elements.]()
Ep. 7 Design (Celebrating life)
Additional Work
These works represent projects completed over the course of my four years in college, developed specifically for a variety of academic classes. They highlight the creativity, strategic thinking, and professional skills I have cultivated through intentional coursework and applied learning experiences.
