As the Social Media Coordinator for PRSSA 2024-2025 Year, I led the strategy, creation, and management of content across Instagram, LinkedIn, and their website during the 2024–2025 academic year. I focused on building an authentic brand voice, boosting engagement, and connecting students with valuable opportunities in public relations and strategic communications.
Throughout my time with PRSSA, I developed campaigns that highlighted professional events, student achievements, and industry insights — helping grow our community and strengthen our presence on campus.
Below are examples of my work, reflecting the creativity, consistency, and storytelling that shaped our success.
-
![Poster for a PRSSA member meeting at Colorado State University featuring a guest speaker. It includes the PRSSA logo, meeting details (Feb. 18th, Clark C 358, 6 PM, Free Pizza), and a photo of the guest speaker, Jennifer Quermann, who is the Senior Director of Communications and Marketing at the Butterfly Pavilion and a PRSA board member.]()
Speaker Meeting Example
-
![Portrait of a person labeled President Kierra Vanevenhoven as part of an executive board, dressed in a dark sweater, outdoors with trees and a snowy background.]()
Executive Board Posts
-
![Flyer for a Resume & Career Building Workshop on March 25, 2025, at 6 PM in Clark C 358. Includes text promoting resume and career discussions, interviews, salary negotiation, and a Q&A session. Features illustrations of people examining resumes on a computer screen.]()
Resume Workshop Post
-
![PRSA Colorado Shadow Week flyer for March 3rd to 7th, featuring logos of PRSSA and Colorado State University on a green and yellow background.]()
PRSA Shadow Week post
I created a promotional video that will run as part of JMC’s one-day Instagram campaign on February 14, aimed at newly admitted high school seniors and their families. The goal is to highlight what makes the Journalism and Media Communication program special and encourage students to join us in Fall 2025. I'm excited to help showcase the heart of our program through this project!