(This is the Ram+ homepage video, featuring footage captured entirely by students from our class. It highlights several shoots I attended to create social media content alongside my team.)

I was a part of the Ram+ team for a full year, and it was one of the most exciting experiences I’ve had. I originally joined to help with the early launch efforts earlier in the semester, but as time went on, I took on a larger role as the Marketing Lead for Social Media.

In this role, I had the opportunity to present to CSU alumni, the Dean of Liberal Arts, and several key university leaders, sharing our vision for Ram+ and how we planned to grow it. I helped draft both a hard launch and soft launch campaign to get the platform off the ground, working closely with my team to create print designs, social media content, and strategic plans that supported our goals.

Our core focus throughout the year was to spread the word, create momentum, and build real buzz around Ram+. Every piece of content, every campaign, and every design was crafted with the mission of making Ram+ an essential part of the CSU experience — and it was incredible to see how it all came together. Check out the plan, designs, and media pieces that came together.

These presentations highlight my work leading the strategic marketing efforts behind Ram Plus, CSU’s new academic streaming platform. The first presentation was delivered to the CSU Marketing Team, the Dean of Liberal Arts, and marketing expert Jim Vadovick, focusing on launch strategy, branding, and student engagement. The second presentation is an updated vision for moving forward with Ram Plus, showcasing data-driven decisions, refined messaging, and next steps for long-term success. Both presentations reflect my ability to build momentum, pitch innovative ideas, and collaborate across departments.